With a new campaign for Gatorade and renewed thrust on sports drinks, PepsiCo looks to make the most of the growing passion for fitness in the country.
The company is listed among the top suppliers of food and beverage products for people in Chennai
Railway Budget will be presented on February 26.
Mirza's gutsy image has helped her equal Nehwal's endorsement fee.
Company signs MoU with state for its three-year plan; ties up with Subhash Ghai firm for content creation
While Star was expecting around Rs 1,800 crore as ad revenues from the television and digital media, it may end up getting Rs 1,500-1,600 crore now, after factoring in the washouts and India not being able to reach the final.
Nearly 150 companies visited the campus this year.
While larger companies like Nestle India, Britannia and the like are often mentioned, some mid-cap companies are also expected to grow at a rapid clip.
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Or is all of media being re-invented, asks Ajit Balakrishnan.
Those in the business of films believe the timing of the sentencing could not have been worse
Companies, so far, were constrained by the provisions of Articles 370 and 35A, which restricted the purchase of land and hiring manpower.
The 58-year-old go-to man at the consumer goods maker will helm Global Beverages & Foods that will launch confectioneries, juices and snacks in six-nine months.
India-Pak face-off saw brands pay up to Rs 20 lakh in last-minute spot buying.
It's a post-truth world for multinational brands and businesses too.
New players from India and abroad have caught the attention of brand managers.
For Dosanjh to stand by his faith, retain the turban and beard, and yet not trivialise himself in the roles he has essayed, is really his biggest achievement, observes Sandeep Goyal.
Spends by e-commerce players have now touched Rs 1,000 crore.
Food regulator has closed more than 15 files.
It took the Danish beer maker eight years to move among the top three.
The war is on! Ritwik Sharma finds out what's next for the beauty retailer.
Organisers warn participants against eating out over COVID-19 risks.
Argentine clubs River Plate and Boca Juniors will contest the second leg of the Copa Libertadores final, South America's equivalent of the Champions League, in Madrid on Sunday.
Be heard without screaming; be visible without cluttering.
Most offers are coming from regular recruiting firms and sectors led by consulting, analytics, IT and finance.
Sony eyes a 2 billion payoff from telecasting the Fifa World Cup.
Behind the scenes, sponsors who have pumped billions of dollars into the Tokyo Olympics have grown increasingly nervous about how the coronavirus outbreak will impact the tournament.
Excise duty on most products has been capped at 12.5 per cent
The airline re-built the flight schedule and refunded passengers.
Coming from a family that has a 140-year history of growing coffee, Siddhartha, 59, initially dabbled in stock trading and wanted to work as an investment banker in Mumbai after completing his Master's in Economics from Mangalore University.
Several big budget movies, including one for Rs 300 crore on Karna and another Rs 1,000 crore movie based on Bhima, have been launched on the same model.
During her tenure, Facebook's users in the country have grown from 8 million to 138 million, making India its second largest market after the US
Brand ambassadors and their lackeys are busy opposing the idea of being held accountable, even though they are ready to take all the money, says Sunita Narain.
Mersal is the first Vijay film to make Rs 200 crores. Some say credit for the star's most successful film goes to the BJP and its opponents.
Anuj Rakyan, the entrepreneur behind Raw Pressery, has seen his business valuation grow 50 times in a little over 3 years. The sky is the limit, he tells Rediff.com's A Ganesh Nadar.
The government must engage with the advertising fraternity, clients and subject experts to formulate a set of guidelines for celebrities to follow, says Hemant Misra.
India was the flavour of the year, at least in the FMCG sector, as multinationals hiked stakes in their subsidiaries lured by long term potential of the country, while homegrown executives made their way to top hierarchy of global firms in 2013.
Since its launch in 1985, Frooti has been an instant hit with kids.
Nestl is facing its worst crisis ever. Can it learn from its peers?
For the traditionalists, wars on Twitter and Facebook smack of immaturity.
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